10 Of The Richest YouTube Stars From The Last Decade (& Their Net Worth)

August 2024 · 6 minute read

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It’s been a huge decade for YouTube stars. These internet celebrities came onto the scene over the last 10 years and have made quite a name for themselves. The celebs on this list have figured out the winning formula. Some of them have remained relevant over the years and are still have a huge following.

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From cosmetic queens to streaming gamers, these famous YouTubers are going strong into 2020. It’s amazing to think that an ordinary person can find fortune and fame on the internet. Please enjoy this list of 10 Of The Richest YouTube Stars From The Last Decade (& Their Net Worth).

James Charles - $12 million

James Charles is a YouTube make-up guru that has taken the beauty industry by storm. He was CoverGirl’s first male spokesperson at the ripe age of seventeen, which caused quite a bit of controversy. The CoverBoy wouldn’t have it any other way, though. He’s known for kicking up drama.

Charles is laughing all the way to the bank. According to Wealthy Gorilla, the make-up artist is bringing in some serious bank and has a net worth of $12 million. He’s living proof that a pretty boy can become rich from the beauty industry. He even has his own make-up palette available through Ulta.

Ninja - $15 million

Ninja, also known as Tyler Blevins, is another YouTube sensation that has accumulated serious wealth. He’s mostly known for streaming Fortnite gameplay, which makes him popular with younger viewers. The 28-year-old also broke Twitch’s largest viewing audience and then shattered his own record a month later, with fourteen million followers.

Not only does he earn money from streaming gameplay but he also landed several lucrative sponsorship deals with companies like Adidas and Uber Eats. According to Wealthy Gorilla, the professional gamer is worth $15 million. Ninja proves that internet personalities can connect with their audience.

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Lilly Singh - $16 million

Lilly Singh, also known as “Superwoman,” is a Canadian comedian who found fame on YouTube. She’s found so much success that she’s even been tapped for her own show on NBC, A Little Late With Lilly Singh. Her kooky brand of humor attracted 15 million viewers with amassed billions of views.

Singh also made it onto Forbe’s list of the highest-paid YouTube stars in 2018. According to Celebrity Net Worth, she has a net worth of $16 million and a salary of $8 million. Her self-deprecating humor makes her relatable. She also wrote a book titled How to Be a Bawse: A Guide to Conquering Life.

PewDiePie - $30 million

PewDiePie, whose real name is Felix Kjellberg, is a Swedish YouTube sensation who got his start posting gaming-commentary videos. He has since branched out to creating comedy sketches and vlogs, as well as producing music. He has a huge online following and is very influential in the community, earning him the most followers of any influencer.

According to Wealthy Gorilla, his net worth is $30 million. It’s not surprising that he would be worth that much, considering that he has 58 million subscribers. He even penned a book called This Book Loves You. It seems like there’s just no stopping PewDiePie.

Logan Paul - $19 million

Logan Paul is one of the most controversial YouTube stars in the history of time. He first found fame on Vine but gained even more followers when he started his YouTube channel in 2013. Paul famously offended the world when he posted an inappropriate video in Japan’s Suicide Forest and also abused a live rat.

Despite his blunders, Wealthy Gorilla says that he has a net worth of $19 million. Of course, those numbers may fall after many of his sponsors dropped him, due to his foolish online antics.

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Jenna Marbles - $8 million

Jenna Marbles, whose real name is Jenna Moure, has been a fixture on YouTube for over a decade. The comedian has been posting weekly videos on her YouTube channel since 2010. Viewers tune in to see her hilarious and authentic videos and she even posts videos about her dog.

According to Celebrity Networth, Moure is worth $8 million. She’s also the only YouTuber that has a wax figure of herself on display in Madame Tussauds Museum. Her career continues to grow. This girl has some serious staying power and we predict that the sky's the limit for Jenna Marbles.

DanTDM - $30 million

Daniel Middleton, who is also known as DanTDM, started out on YouTube in 2010. His videos first focused on Pokémon but he started an additional channel dedicated to gaming in 2013. He mainly covers Minecraft and is known for his clean language, which attracts younger children.

According to Celebrity Net Worth, he is worth $30 million. Besides his two YouTube channels, he also makes money selling merchandise. Middleton wrote a graphic novel and even embarked on a world tour. It just goes to show that clean language can attract viewers and good guys really can make it in this world.

Markiplier - $24 million

Mark Fischbach, better known as Markiplier, is a YouTube star that streams playthroughs of video games. His over-the-top style has attracted 24 million followers and he even calls himself a professional screamer. This guy has a huge following and shows no signs of slowing down, any time soon.

He also happens to have a big heart as he is known for raising money for various charities in many of his videos. He has plenty of wealth to go around and according to Celebrity Net Worth, he has a $24-million-dollar fortune. We love that he is such a generous millionaire.

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Ryan Kaji - $26 million

One of the richest YouTube stars on this list happens to be an eight-year-old kid. Ryan Kaji is the host of his own show called “Ryan’s World”. He earned the title of the highest-paid YouTuber of 2019. His formula is pretty simple: Ryan unboxes toys, which means he unpacks products and reacts to them in front of the camera.

Children can’t get enough of him and he even branched out to making educational videos. According to Forbes, he has a net worth of $26 million. Not bad for a little kid, huh? Who knew that watching a child open toys could be so lucrative?

Jeffree Star - $75 million

Jeffree Star is a YouTube makeup guru that is totally on top of his game. He started out promoting his music on MySpace and branched out to start his own YouTube channel, becoming an Internet sensation. Star is the founder of his own makeup line, Jeffree Star Cosmetics.

According to Wealthy Gorilla, he is worth a whopping $75 million dollars. He loves to collaborate with other makeup artists and singers, so we expect to see a lot more from Jeffree Star in 2020. He has over 9 million subscribers and that number just continues to grow.

NEXT: 10 Most Lavish Purchases Made By YouTubers

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